Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture (Paperback)- by Paul Temporal, Harry Alder

 

Literally, the greatest book written on brand identity. From the core of identity to its framework, strategy generation, to propogation throughout the organization, this work delves deeply into the construct of brand identity and its many aspects. The leading book on brand identity and personality from one of the world's top global experts.

 

Product Details

Paperback: 224 pages

 

Publisher: Piatkus Books (October 1999)

Language: English ISBN: 0749918934