Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture (Paperback)- by Paul Temporal, Harry Alder
Literally, the greatest book written on brand identity. From the core of identity to its framework, strategy generation, to propogation throughout the organization, this work delves deeply into the construct of brand identity and its many aspects. The leading book on brand identity and personality from one of the world's top global experts.
Paperback: 224 pages
Publisher: Piatkus Books (October 1999)
Language: English ISBN: 0749918934