The Real Impact of Insight, Numbers, and Strategy on Business & Brand.
Every brand and marketing executive knows the operational business numbers that explain how the profit and loss machine is doing and what their market may look like. But do they really know how the most vital asset they own is doing from these? How their brand interplays with and is affected by them? How to discover and quantify the best opportunities for brand success that are not visible? Or Building Brand Value?
SXTC looks far beyond standard business success measures, creating deep-perspective models that merge them with critical aspects of brand equity and value, key drivers, consumer preference, operational and value chains, as well as competitive and future performance. Our models have changed the way brands think and do business, and ultimately how they see and scope the brandscape.
Our true sense and understanding of All-Encompassing Branding™ means we help brand marketers get the perspective they need to make decisions regarding pricing, brand architecture, complex segmentation and discovery, new market entry/product launching, brand innovation, new brand creation/re-branding, creating and managing campaigns, media strategy, and digital brand marketing.
SXTC is able to give marketing leaders clear insight into what actions must be taken for BOTH optimum Business and Brand success—in the short and long-term.
"Failed brands have treasure troves of expensive pretty pictures and logos, failed products, and initiatives that did not work or did brand damage. Encompassing brand research and brand insight did not enter their equation or even consideration set—sealing their fate."