Brand Management: expertly leveraging your brand
platform and team into a long-term market leader.
To SXTC, Brand Management involves every aspect of brand working in optimized concert—including identity, business, sales, CRM, creative/design, communications, production, Insight, channel and price. Brand management also involves strategic and tactical planning and integration of all of the previous into a unified operational vehicle. Brand management is a complex, highly-integrated and skilled endeavour requiring broad, expert skill-sets and significant responsibility. In sum, brand management is a key-driver of company success, competitive advantage, and equity build.
SXTC team members are experienced Brand Directors, CMO's and Brand Managers with vast experience in managing every aspect of a brand Offline and Online. Unlike advertising/creative providers, SXTC's brand management teams understand how strategic, tactical, creative, business and operational brand aspects work together to create workable, practical, value-enhancing solutions. Brand management is the ultimate impact tool on the firm.
We can translate our decades of brand strategy and brand management expertise, as well as industry-leading ideation, into your brand management success locally, regionally, and nationally. On and Offline.
"Like a never-ending story, the vast majority of failed brands have treasure troves of expensive "pretty pictures and logos" that simply did not work. Brand strategy and brand management were things that clearly did not enter their equation or even consideration set—sealing their fate."
SXTC's Brand Management Books