ASIA'S STAR BRANDS- By Dr. Paul Temporal
This book is considered the best ever written on brand building in Asia, as well as globally. Reviews from Harvard Business School to multinational brand houses to industry giants including David Aacker consider this book a ground-breaker. "Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia."
- Miles Young, Chairman, Ogilvy & Mather, Asia Pacific
"China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years."
- Professor Jean-Claude Thoenig, INSEAD
"A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands."
- Professor John Quelch, Harvard Business School
It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.
Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region.
Among the case studies featured are: Samsung, Nissan, Tiger Beer, OSIM, Infosys, Raffles, International.
In a fascinating and in-depth look at a broad spectrum of branding strategies and activities across many industries, this book offers a plethora of ideas and opinions on what it takes to develop a great brand.